About Jeff Hayes


Jeff Hayes works with senior leaders navigating complexity, pressure, and change. His work focuses on helping leaders slow down, see patterns more clearly, and make sound decisions in uncertain conditions.

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. In catching a recent performance by the Milwaukee-based musical group Dead…

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Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate…

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Average bounce rate is sort of a big deal - AlignTech Solutions

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Most savvy businesspersons understand that ‘content is king,’ meaning that good,…

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Your Writing Voice Defines You

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted by Jeff Hayes on April 30, 2014 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Google has become one of the most successful companies in history,…

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People everywhere are 'wagging the dog' by what they search for.

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. One Size Does Not Fit All Responsive design is the relatively…

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Responsive Web Design - AlignTech Solutions

Content Management Systems: Which is Best For Your New Project?

Posted by Jeff Hayes on September 30, 2013 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. When Tim Berners-Lee developed the world’s first website at CERN in…

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Content Management Systems of the Past - AlignTech

A Brief History of Nearly Everything (Digitally) Important

Posted by Jeff Hayes on July 15, 2013 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Evolution of the World Wide Web The World Wide Web (or…

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Hokosai's Wave - Digital Marketing - AlignTech

What’s New in Web Design?

Posted by Jeff Hayes on June 14, 2013 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. I’ve worked in the digital world long enough to appreciate the…

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What's New in Web Design? Thoughts from AlignTech Solutions

Trends in Technology: Rosetta Stone Required

Posted by Jeff Hayes on January 30, 2013 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. When we hear the phrase Trends in Technology, some of us…

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Trends depend upon strengths, experience and generation to which one belongs

American Story? Small Town Story?

Posted by Jeff Hayes on November 28, 2012 in Archived


Does Bedford Falls really exist or was it just a figment of Frank Capra’s imagination for the perfect town in his film “It’s a Wonderful Life?” And are there other such idyllic…

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Is there a 'real' Bedford Falls out there somewhere?