With so many illustration styles ranging from simple cartoons to highly-detailed realism, what will have the most appeal to your audience? Each style can evoke a different emotional reaction. Illustration Styles in…
Archive of Digital Marketing
According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. Companies attempting digital marketing initiatives without measuring the results are simply throwing money away.
Posted by Scott Alberts on September 7, 2016 in Digital Marketing
Context... business growth, planning
Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing
Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…
Context... digital marketing, reputation
Posted by Scott Alberts on February 15, 2016 in Digital Marketing
“Seeing is believing.” “A picture is worth a thousand words.” Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…
Context... education, planning, productivity
Posted by Tim Holdsworth on December 16, 2015 in Digital Marketing
Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…
Context... business strategy, digital marketing
Posted by Tim Holdsworth on August 12, 2015 in Digital Marketing
As a local business person, you have a lot of demands on your time and resources. You’ve heard about using social media to help market your products and services, but you’re skeptical…
Context... business strategy, digital marketing, social media
Posted by Tim Holdsworth on September 2, 2014 in Digital Marketing
Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…
Context... business growth
Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing
Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…
Context... education, reputation, trust
Posted by Tim Holdsworth on January 29, 2014 in Digital Marketing
Still a News Junkie I’ll admit it — I’m a bit of a news junkie. Local, national, international, business, technology, money — it doesn’t matter. If it’s news, I’m reading it. My…
Context... reputation, social media
Posted by Greg Kellerman on July 29, 2010 in Digital Marketing
Everyone knows somebody who plays one. From Farmville to Family Feud, moms, dads, and kids are playing these simple games to pass time, sometimes to relax after work and sometimes even at…
Context... innovation, social media
Posted by Greg Kellerman on June 28, 2010 in Digital Marketing
E3 (Electronic Entertainment Expo) is upon us once again and fans of video games worldwide are sneaking a peak in their offices at the countless presentations and articles popping up across the…
Context... business strategy, social media
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