Archive of Digital Marketing


According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. Companies attempting digital marketing initiatives without measuring the results are simply throwing money away.

The Five Most Popular Illustration Styles

Posted by Scott Alberts on September 7, 2016 in Digital Marketing


With so many illustration styles ranging from simple cartoons to highly-detailed realism, what will have the most appeal to your audience? Each style can evoke a different emotional reaction. Illustration Styles in…

Cartoon Illustration Styles

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing


Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…

Reaching Target Market Strategically

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Digital Marketing


“Seeing is believing.” “A picture is worth a thousand words.”   Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…

Visual storytelling example by Scott Alberts

What Many Local Businesses Don’t Know About Being Found Online

Posted by Tim Holdsworth on December 16, 2015 in Digital Marketing


Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…

What Many Local Businesses Don't Know About Being Found Online

The Need for Local Businesses to Tackle Social Media

Posted by Tim Holdsworth on August 12, 2015 in Digital Marketing


As a local business person, you have a lot of demands on your time and resources. You’ve heard about using social media to help market your products and services, but you’re skeptical…

What's your social media strategy?

Take stock before using stock photos: Five good tips

Posted by Tim Holdsworth on September 2, 2014 in Digital Marketing


Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…

Context...

Stock photos or original artwork?

A picture is worth a thousand words – and about 50 milliseconds

Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

A Picture is Worth a Thousand Words

Is Twitter the ‘New CNN’?

Posted by Tim Holdsworth on January 29, 2014 in Digital Marketing


Still a News Junkie I’ll admit it — I’m a bit of a news junkie. Local, national, international, business, technology, money — it doesn’t matter. If it’s news, I’m reading it. My…

Is Twitter the New CNN - Media Trends Change Over Time

The Social Media of Gaming: Part II – Games Within Social Media

Posted by Greg Kellerman on July 29, 2010 in Digital Marketing


Everyone knows somebody who plays one.  From Farmville to Family Feud, moms, dads, and kids are playing these simple games to pass time, sometimes to relax after work and sometimes even at…

Games within social media

The Social Media of Gaming: Part I – Grabbing a Slice

Posted by Greg Kellerman on June 28, 2010 in Digital Marketing


E3 (Electronic Entertainment Expo) is upon us once again and fans of video games worldwide are sneaking a peak in their offices at the countless presentations and articles popping up across the…

At the start of the EA conference in 2010.