Blog


Scrum, The Essential Agile Method for Software Development

Posted by Jeff Hayes on February 13, 2019 in Agile


Agile software development is iterative and incremental in nature as I discussed previously in Agile Methods Provide the Greatest Value to Organizations. Its earliest manifestation is probably in work performed by IBM…

By Tim Cordell - CartoonStock

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. In catching a recent performance by the Milwaukee-based musical group Dead…

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Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. I’m an internet marketing Neanderthal. The World Wide Web is simply…

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Backlinks help build affinity with your target market

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate…

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Average bounce rate is sort of a big deal - AlignTech Solutions

The Five Most Popular Illustration Styles

Posted by Scott Alberts on September 7, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. With so many illustration styles ranging from simple cartoons to highly-detailed…

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Cartoon Illustration Styles

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Most savvy businesspersons understand that ‘content is king,’ meaning that good,…

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Your Writing Voice Defines You

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Having been on both sides of the desk, I’ve come to…

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Sales and Marketing Alignment is Necessary for Optimum Sales

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Effective websites behave like virtual salespeople, providing prospects with valuable information…

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Reaching Target Market Strategically

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. “Seeing is believing.” “A picture is worth a thousand words.”  …

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Visual storytelling example by Scott Alberts

What Many Local Businesses Don’t Know About Being Found Online

Posted by Tim Holdsworth on December 16, 2015 in Archived


This post reflects earlier thinking and context. It’s preserved for reference but no longer represents the primary focus of AlignTech Solutions. Today most but not all local business owners know that being…

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What Many Local Businesses Don't Know About Being Found Online