Archive of Digital Marketing


According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. Companies attempting digital marketing initiatives without measuring the results are simply throwing money away.

A picture is worth a thousand words – and about 50 milliseconds

Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

A Picture is Worth a Thousand Words

Is Twitter the ‘New CNN’?

Posted by Tim Holdsworth on January 29, 2014 in Digital Marketing


Still a News Junkie I’ll admit it — I’m a bit of a news junkie. Local, national, international, business, technology, money — it doesn’t matter. If it’s news, I’m reading it. My…

Is Twitter the New CNN - Media Trends Change Over Time

The Social Media of Gaming: Part II – Games Within Social Media

Posted by Greg Kellerman on July 29, 2010 in Digital Marketing


Everyone knows somebody who plays one.  From Farmville to Family Feud, moms, dads, and kids are playing these simple games to pass time, sometimes to relax after work and sometimes even at…

Games within social media

The Social Media of Gaming: Part I – Grabbing a Slice

Posted by Greg Kellerman on June 28, 2010 in Digital Marketing


E3 (Electronic Entertainment Expo) is upon us once again and fans of video games worldwide are sneaking a peak in their offices at the countless presentations and articles popping up across the…

At the start of the EA conference in 2010.